Third Annual Gambling Survey for Great Britain Highlights Stable Trends in Participation and Attitudes
Nils Schmid · Aug 16, 2026

Third Annual Gambling Survey for Great Britain Highlights Stable Trends in Participation and Attitudes
The UK Gambling Commission released the third annual report from the Gambling Survey for Great Britain on participation levels, behaviours, attitudes and consequences covering data collected between 2023 and 2025, and observers note that headline figures show participation holding steady at 47 percent of adults who gambled in the past four weeks during 2025 while the rate drops to 27 percent when lottery-only play is excluded. Researchers compiled these official statistics through large-scale surveys that track how adults across Great Britain engage with gambling products, and the results indicate consistent patterns rather than sharp shifts from previous years.Key Participation Figures and Survey Scope
Data from the Gambling Survey for Great Britain reveals that nearly half of adults reported some form of gambling activity within the four-week reference period, yet excluding lottery draws brings the figure down noticeably because many participants engage solely with those products. The survey covers a broad range of gambling types including online betting, casino games, sports wagers and in-person activities, and analysts have pointed out that the methodology allows for year-on-year comparisons that highlight stability in overall involvement. People who have reviewed the full dataset often find that regional variations exist but do not alter the national picture significantly, while the inclusion of both online and offline channels provides a comprehensive view of current behaviours.
Motivations Behind Gambling Activity
Respondents cited several primary reasons for taking part in gambling, with the chance of winning big money selected by 84 percent, followed by fun at 69 percent, making money at 57 percent and excitement at 53 percent. These percentages come from structured questions within the survey that allow multiple responses, and they illustrate how different drivers coexist among participants rather than pointing to any single dominant factor. Those who have examined the breakdown note that winning-related motives rank highest yet entertainment and thrill elements remain substantial, which aligns with patterns observed in earlier waves of the same survey series. The data further shows that these motivations appear across both regular and occasional gamblers, creating a layered picture of why adults choose to participate.

Problem Gambling Rates and PGSI Measures
Problem gambling rates measured by a PGSI score of 8 or higher stayed stable at 2.4 percent across the latest reporting period, and this figure matches levels recorded in prior annual releases from the same survey. The Problem Gambling Severity Index serves as the standard screening tool within the study, capturing behaviours and consequences that indicate higher risk, while the consistent percentage suggests no measurable increase or decrease in this category during the 2023 to 2025 timeframe. Experts who track these metrics have observed that stability in the high-risk group occurs alongside broader participation data, and the survey continues to monitor additional risk bands below the 8+ threshold for a fuller understanding of gambling-related harms. Figures reveal that the majority of adults fall into the non-problem or low-risk categories, which helps contextualise the headline problem gambling statistic within the overall adult population.
Attitudes and Reported Feelings Among Participants
Most gamblers described their feelings toward gambling as positive or neutral, with 78 percent selecting those options in the survey responses, and this outcome points to generally balanced experiences rather than widespread negative sentiment. The question on emotional responses formed part of the attitudes section, allowing participants to reflect on enjoyment, satisfaction or indifference linked to their gambling sessions. Researchers discovered that positive or neutral reports dominate even among those who gamble regularly, while smaller portions expressed mixed or negative views that the survey captures separately. Observers note that these attitude measures complement the behavioural data, offering insight into how participants perceive their own involvement without relying solely on frequency or spend figures.
Broader Context of the Annual Report Series
The Gambling Survey for Great Britain has now produced three annual reports that together build a longitudinal dataset on gambling across the country, and each edition refines questions while maintaining core metrics for comparability. Publication of the latest findings comes as regulators and industry stakeholders review ongoing trends, yet the report itself focuses strictly on the collected statistics without prescribing policy changes. Data collection methods include both online panels and probability sampling approaches that aim to represent the adult population accurately, and the resulting statistics feed into wider discussions around gambling harms and consumer protection. Those who have followed the series from its start often highlight how repeated measurement helps distinguish short-term fluctuations from longer-term patterns in participation and risk indicators.
Conclusion
The third annual report from the Gambling Survey for Great Britain presents a snapshot of stable participation, consistent motivations, unchanged problem gambling prevalence and predominantly positive or neutral attitudes among those who gamble. Official statistics within the release cover the period through 2025 and provide a factual baseline that future surveys can build upon, while the Gambling Survey for Great Britain Annual Report 2025 remains available for detailed review of all measured variables. The findings underscore continuity in key indicators rather than dramatic change, giving researchers and policymakers a clear reference point for ongoing monitoring of gambling behaviours across Great Britain.